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1 advertising sponsorship
рекл. рекламное спонсорство (финансирование какого-л. мероприятия или программы в обмен на рекламу товаров или услуг спонсора в процессе проведения мероприятия или демонстрации программы)See:Англо-русский экономический словарь > advertising sponsorship
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2 advertising sponsorship
Реклама: финансирование за счёт рекламыУниверсальный англо-русский словарь > advertising sponsorship
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3 sponsorship
n марк., рек. спонсорство; фінансування; підтримка; спонсорування; a спонсорськийматеріальне забезпечення фізичною або юридичною особою спортивних, художніх, дослідницьких, навчальних та ін. заходів або програм з метою рекламування (advertising¹) своєї продукції, послуг тощо, популяризації (publicity¹), розширення громадських зв'язків (public relations) і т. ін.═════════■═════════advertising sponsorship спонсорство для реклами; alternate sponsorship поперемінне спонсорство; business sponsorship ділове спонсорство; commercial sponsorship комерційне спонсорство • фінансування комерційних програм; exclusive sponsorship виключне право фінансування; full-program sponsorship одноосібне спонсорство програми; industrial sponsorship промислове спонсорство; multiple sponsorship групове спонсорство • фінансування з кількох джерел; partial sponsorship часткове спонсорство; segment sponsorship часткове спонсорство; shared sponsorship спільне спонсорство • пайове спонсорство • фінансування на паях; single sponsorship одноосібне спонсорство • фінансування з одного джерела═════════□═════════sponsorship agreement спонсорська угода; sponsorship deal спонсорська угода; to collect sponsorship отримувати/отримати спонсорство; to obtain sponsorship отримувати/отримати спонсорство; to provide sponsorship забезпечувати/забезпечити спонсорство; to raise sponsorship здобувати/ здобути спонсорство • мобілізувати спонсорство; to receive sponsorship одержувати/ одержати спонсорство -
4 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
5 sponsorship
сущ.1) общ. поручительство, порука, гарантия2)а) общ. финансирование ( финансовая поддержка)б) рекл. спонсорство (финансовая поддержка в обмен на рекламу своей деятельности, продукции и т. п.)See:3) общ. инициатива, почин4) общ. одобрение, поддержкаSee: -
6 sponsorship
sponsorship 1. GEN Förderung f, Unterstützung f; 2. LEIS Schirmherrschaft f (of event); 3. POL Befürwortung f (of bill); 4. S&M Sponsern n, Sponsoring n (advertising)Englisch-Deutsch Fachwörterbuch der Wirtschaft > sponsorship
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7 sponsorship
Mktga form of advertising in which an organization provides funds for something such as a television program or sports event in return for exposure to a target audience -
8 ICC International Codes of Marketing and Advertising Practices
док.марк. Международные кодексы по маркетингу и рекламной практике* (своды правил осуществления рекламной и маркетинговой деятельности, принимаемые Международной торговой палатой)See:ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, International Chamber of Commerce, ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, International Chamber of CommerceАнгло-русский экономический словарь > ICC International Codes of Marketing and Advertising Practices
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9 corporate sponsorship
Englisch-Deutsch Fachwörterbuch der Wirtschaft > corporate sponsorship
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10 sponsor
['sponsə] 1. verb1) (to take on the financial responsibility for (a person, project etc), often as a form of advertising or for charity: The firm sponsors several golf tournaments.) sponsorere; støtte2) (to promise (a person) that one will pay a certain sum of money to a charity etc if that person completes a set task (eg a walk, swim etc).) støtte; være sponsor for2. noun(a person, firm etc that acts in this way.) sponsor; støtte* * *['sponsə] 1. verb1) (to take on the financial responsibility for (a person, project etc), often as a form of advertising or for charity: The firm sponsors several golf tournaments.) sponsorere; støtte2) (to promise (a person) that one will pay a certain sum of money to a charity etc if that person completes a set task (eg a walk, swim etc).) støtte; være sponsor for2. noun(a person, firm etc that acts in this way.) sponsor; støtte -
11 sponsor
1. noun(firm paying for event, one donating to charitable event) Sponsor, der2. transitive verb1) sponsern [Wohlfahrtsverband, Teilnehmer, Programm, Veranstaltung]2) (support in election) unterstützen [Kandidaten]* * *['sponsə] 1. verb1) (to take on the financial responsibility for (a person, project etc), often as a form of advertising or for charity: The firm sponsors several golf tournaments.) finanzieren2) (to promise (a person) that one will pay a certain sum of money to a charity etc if that person completes a set task (eg a walk, swim etc).) sponsoren2. noun(a person, firm etc that acts in this way.) der/die Sponsor(in)- academic.ru/69749/sponsorship">sponsorship* * *spon·sor[ˈspɒn(t)səʳ, AM ˈspɑ:n(t)sɚ]I. vt1. (support)▪ to \sponsor sb/sth person jdn/etw sponsern [o als Sponsor finanzieren]; government jdn/etw unterstützento join the club, you first need to be \sponsored by two people damit du in den Klub eintreten kannst, müssen erst zwei Leute für dich bürgento \sponsor a bill POL ein Gesetz befürworten [o unterstützento \sponsor negotiations/talks die Schirmherrschaft über Verhandlungen/Gespräche haben3. (to pay for advertising rights)▪ to \sponsor sth etw sponsernII. n1. (supporter) Sponsor(in) m(f); (of a charity) Förderer, Förderin m, f; (for an immigrant, for membership) Bürge, Bürgin m, f; (of a match, event) Sponsor(in) m(f); POL (of a bill) Befürworter(in) m(f), Abgeordnete(r), der/die eine Gesetzesvorlage einbringt [o unterstützt* * *['spɒnsə(r)]1. n1) Förderer m, Förderin f; (for membership) Bürge m, Bürgin f; (for event) Schirmherr(in) m(f); (RAD, TV, SPORT ETC) Geldgeber(in) m(f), Sponsor(in) m(f); (for fund-raising) Spender(in) m(f); (PARL, of bill) Befürworter(in) m(f)to stand sponsor for sb — jdn fördern, für jdn bürgen
to stand sponsor for a child — Pate/Patin eines Kindes sein
2. vt1) unterstützen; (financially) fördern, unterstützen, sponsern; event sponsern, die Schirmherrschaft übernehmen (+gen); future member bürgen für; membership, bill befürworten, empfehlen; (RAD, TV) programme sponsern; (SPORT) event sponsernhe sponsored him ( at) 5p a mile (Brit) — er verpflichtete sich, ihm 5 Pence pro Meile zu geben
2) (as godparent) die Patenschaft (+gen) übernehmen* * *A s1. Bürge m, Bürgin f2. (Tauf)Pate m, (-)Patin f:3. Förderer m, Förderin f, Gönner(in)4. Schirmherr(in)5. Geldgeber(in), Sponsor m, Sponsorin fB v/t1. bürgen für2. fördern3. die Schirmherrschaft (gen) übernehmen4. eine Rundfunk-, Fernsehsendung, einen Sportler etc sponsern:sponsor sb at £1 a mile sich jemandem gegenüber verpflichten, 1 Pfund pro Meile zu spenden;* * *1. noun(firm paying for event, one donating to charitable event) Sponsor, der2. transitive verb1) sponsern [Wohlfahrtsverband, Teilnehmer, Programm, Veranstaltung]2) (support in election) unterstützen [Kandidaten]* * *n.Förderer - m.Schirmherr m. v.protegieren v. -
12 International Chamber of Commerce
орг.сокр. ICC межд. эк. Международная торговая палата, МТП (международная неправительственная организация, основной целью которой является содействие развитию международного экономического сотрудничества, свободе передвижения рабочей силы, товаров и услуг; создает условия для обмена информацией между национальными и двусторонними торговыми палатами, предоставляет арбитражные услуги по коммерческим спорам, помогает разрабатывать стандарты деловой практики, публикует международные правила толкования коммерческих терминов; создана в 1920 г.)See:Chamber of Commerce, Ifo World Economic Survey, Uniform Customs and Practice for Documentary Credits, Uniform Rules for Collections, ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Codes of Marketing and Advertising Practices, ICC International Code of Sponsorship, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC / ESOMAR International Code of Marketing and Social Research Practice, Incoterms
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abbrev.: ICC Международная торговая палата: организация, созданная в 1920 г. в Париже для обмена информацией между национальными и двусторонними торговыми палатами в интересах развития международного экономического сотрудничества, свободы передвижения товаров, услуг, рабочей силы; предоставляет арбитражные услуги по коммерческим спорам, помогает разрабатывать стандарты деловой практики.* * ** * *объединяет торговые палаты и банковские ассоциации различных стран мира; при МТП действует арбитражный суд для урегулирования международных споров abbr ICC-----международная организация деловых кругов, которая представляет их интересы в международных делах; штаб-квартира организации находится в Париже abbr. ICCАнгло-русский экономический словарь > International Chamber of Commerce
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13 sponsor
'sponsə
1. verb1) (to take on the financial responsibility for (a person, project etc), often as a form of advertising or for charity: The firm sponsors several golf tournaments.) patrocinar2) (to promise (a person) that one will pay a certain sum of money to a charity etc if that person completes a set task (eg a walk, swim etc).) patrocinar
2. noun(a person, firm etc that acts in this way.) patrocinadorsponsor n patrocinador
sponsor m (pl sponsors) (patrocinador) sponsor ' sponsor' also found in these entries: Spanish: apadrinar - esponsor - patrocinar - patrocinador - patrocinadora - auspiciar - mecenas - padrino English: sponsor - patrontr['spɒnsəSMALLr/SMALL]1 (gen) patrocinador,-ra, sponsor nombre masulino o femenino; (for arts) mecenas nombre masulino o femenino2 SMALLFINANCE/SMALL avalador,-ra, garante nombre masulino o femenino4 (of law, bill, motion) proponente nombre masulino o femenino1 (gen) patrocinar; (studies, research) subvencionar2 (support) apoyar, respaldar3 SMALLFINANCE/SMALL avalar, garantizar4 SMALLRELIGION/SMALL apadrinarsponsor ['spɑntsər] vt: patrocinar, auspiciar, apadrinar (a una persona)sponsor n: patrocinador m, -dora f; padrino m, madrina fn.• apadrinador, -ora s.m.,f.• benefactor s.m.• padrino s.m.• patrocinador, -ora s.m.,f.• patrona s.f.• patrono s.m.• patrón s.m.v.• apadrinar v.• patrocinar v.• respaldar v.
I 'spɑːnsər, 'spɒnsə(r)a) (of program, show) patrocinador, -dora m,f; ( of sporting event) patrocinador, -dora m,f, espónsor mf, sponsor mf; ( for the arts) mecenas mfb) ( for membership)c) (of bill, motion) proponente mf
II
a) ( promote) \<\<program/event/festival\>\> patrocinar, auspiciar; \<\<research/expedition\>\> subvencionar, financiarsponsored swim/walk — (BrE) evento en el cual los participantes reciben donativos para una obra benéfica de acuerdo a la distancia recorrida
b) \<\<applicant/application\>\> apoyar, respaldar['spɒnsǝ(r)]1. N1) (=provider of funds) (Sport, Rad, TV) patrocinador(a) m / f, sponsor mf2) (for participant in charity event) patrocinador(a) m / f4) [of membership]your application must be signed by two sponsors — su solicitud tiene que estar firmada por dos socios
6) [of bill, motion] proponente mf2. VT1) (=fund) [+ event] patrocinar, auspiciar; [+ studies, research] financiar; [+ participant in charity event] respaldar or avalar mediante un donativo a favor de una obra benéficasponsored walk/swim — marcha/prueba de natación emprendida a cambio de donaciones a una obra benéfica
2) (=support) respaldar, apoyarthey have been accused of sponsoring terrorism — se los ha acusado de respaldar or apoyar al terrorismo
3) [+ bill, motion] proponer4) [+ loan] fiar, avalar* * *
I ['spɑːnsər, 'spɒnsə(r)]a) (of program, show) patrocinador, -dora m,f; ( of sporting event) patrocinador, -dora m,f, espónsor mf, sponsor mf; ( for the arts) mecenas mfb) ( for membership)c) (of bill, motion) proponente mf
II
a) ( promote) \<\<program/event/festival\>\> patrocinar, auspiciar; \<\<research/expedition\>\> subvencionar, financiarsponsored swim/walk — (BrE) evento en el cual los participantes reciben donativos para una obra benéfica de acuerdo a la distancia recorrida
b) \<\<applicant/application\>\> apoyar, respaldar -
14 Marketingrechte
■ Gesamtheit der Werbe-, Promotion-, Vermarktungs-, Verkaufs-, Lizenz-, Franchising-, Sponsoring-, Hospitality- und Veröffentlichungsrechte sowie, mit Ausnahme der Medienrechte, alle weiteren Rechte und/oder verwandten kommerziellen Möglichkeiten im Zusammenhang mit einem Wettbewerb.■ Any advertising, promotional, marketing, merchandising, licensing, franchising, sponsorship, hospitality, publishing, and any other rights, other than the media rights, and/or associated commercial opportunities related to or in connection with a competition. -
15 sponsor
'sponsə 1. verb1) (to take on the financial responsibility for (a person, project etc), often as a form of advertising or for charity: The firm sponsors several golf tournaments.) sponse, støtte2) (to promise (a person) that one will pay a certain sum of money to a charity etc if that person completes a set task (eg a walk, swim etc).) støtte, være sponsor for2. noun(a person, firm etc that acts in this way.) sponsor; fadderfadder--------støtteIsubst. \/ˈspɒnsə\/1) sponsor, garantist2) person som står ansvarlig for noen3) ( politisk) sponsor (for parti eller valgkandidat)4) ( radio eller tv) sponsor, annonsør5) ( sport) sponsor6) ( parlamentarisk e.l.) forslagsstiller, initiativtaker7) (amer.) instruktør, rådgiver8) ( ved dåp og ferming) fadderstand sponsor to være sponsor for stå fadder tilIIverb \/ˈspɒnsə\/1) være sponsor for, være garantist for, støtte2) stå fadder for3) ( TV eller sport) sponse, finansiere -
16 publicity
(pub.)n рек., марк. публічність; популяризація; пропаганда; розголос; пабліситі; реклама; рекламування; a рекламнийспосіб поширення інформації про переваги чи недоліки продуктів (product), послуг (service¹) тощо у формі статті, повідомлення та ін. друкованого чи ефірного матеріалу, які привертають увагу і покупців, і спонсорів (sponsorship); ♦ публічність є формою непрямої реклами (advertisement), тому вона неоплачу-вана, не має приватного інтересу, може бути і позитивного, і негативного змісту═════════■═════════advance publicity заздалегідь підготовлена реклама; adverse — шкідлива реклама; bad publicity погана реклама; editorial publicity висвітлення в пресі; favourable publicity сприятлива реклама; free publicity безплатна реклама • безкоштовна реклама; good publicity добра реклама; joint publicity спільна реклама; merchandising publicity популяризація сфери збуту • популяризація сфери торгівлі; misleading publicity дезорієнтуюча реклама; product publicity популяризація товару; unfair publicity несумлінна реклама; unfavourable publicity несприятлива реклама; word-of-mouth publicity усний поголос • усна інформація═════════□═════════publicity agency рекламне агентство • агентство із забезпечення пабліситі; publicity budget кошторис витрат на популяризацію; publicity campaign кампанія популяризації; publicity department відділ пабліситі; publicity manager керівник відділу, що займається забезпеченням престижу фірми; to attract publicity привертати/привернути увагу; to avoid publicity уникати/уникнути розголосу; to seek publicity прагнути увагиpublicity ‡ A. four principles of marketing (386)пр. advertising* * *реклама; оприлюднення (застави і т. ін.) -
17 sponsor
['sponsə] 1. verb1) (to take on the financial responsibility for (a person, project etc), often as a form of advertising or for charity: The firm sponsors several golf tournaments.) bakhjarl; fjármagnari2) (to promise (a person) that one will pay a certain sum of money to a charity etc if that person completes a set task (eg a walk, swim etc).) lofa fjárstuðningi2. noun(a person, firm etc that acts in this way.) bakhjarl, stuðningsmaður -
18 sponsor
szponzor, keresztanya, ajánló, jótálló, kezes to sponsor: költségeit viseli, jótáll, felel, patronál* * *['sponsə] 1. verb1) (to take on the financial responsibility for (a person, project etc), often as a form of advertising or for charity: The firm sponsors several golf tournaments.) szponzorál2) (to promise (a person) that one will pay a certain sum of money to a charity etc if that person completes a set task (eg a walk, swim etc).) megajánl2. noun(a person, firm etc that acts in this way.) szponzor -
19 sponsor
['sponsə] 1. verb1) (to take on the financial responsibility for (a person, project etc), often as a form of advertising or for charity: The firm sponsors several golf tournaments.) patrocinar2) (to promise (a person) that one will pay a certain sum of money to a charity etc if that person completes a set task (eg a walk, swim etc).) patrocinar2. noun(a person, firm etc that acts in this way.) patrocinador* * *spon.sor[sp'ɔnsə] n 1 fiador, pessoa responsável. 2 padrinho, madrinha. he stood sponsor to my child / ele serviu de padrinho ao meu filho. 3 segurança, garantia. 4 patrocinador. • vt dar fiança, responsabilizar-se, patrocinar, servir de padrinho. -
20 sponsor
n. sponsor, maddi destek sağlayan kimse, para sağlayan kimse, hami, kefil, arka çıkan kimse, vaftiz babası, vaftiz anası————————v. finanse etmek, parasal destek sağlamak, arka çıkmak, desteklemek, kefil olmak, korumak, himaye etmek* * *1. destek sağ (v.) 2. finansör (n.)* * *['sponsə] 1. verb1) (to take on the financial responsibility for (a person, project etc), often as a form of advertising or for charity: The firm sponsors several golf tournaments.) finanse etmek, sponsorluk yapmak2) (to promise (a person) that one will pay a certain sum of money to a charity etc if that person completes a set task (eg a walk, swim etc).) masraflarını karşılamak2. noun(a person, firm etc that acts in this way.) finansör, sponsor
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